Head of Growth Marketing – Carry1St, South Africa, Kenya

Job Overview

Carry1St is currently hiring for the position of Head of Growth Marketing in South Africa, Kenya. This role involves key operational responsibilities, and qualified applicants who meet the criteria below are encouraged to apply.

Job Details

• Employer: Carry1St
• Location: South Africa, Kenya, South Africa
• Posted: 14 October 2026
• Closing date: Not specified by source; applications may close without notice.
• Salary: Not disclosed by source

Key Responsibilities

• Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback
• Build and run CRM and lifecycle marketing: segmentation, onboarding, repeat purchase, cross-sell, win-back and re-engagement across push, email, SMS and WhatsApp
• Own app store optimisation and conversion from store to first purchase
• Allocate budget across channels, markets and titles based on unit economics, and reallocate as performance moves.
• Build one trusted view of acquisition and lifecycle performance with the Data Team, including attribution and incrementality testing
• Run a high-tempo testing program across channels, audiences, offers and creative
• Lead and develop a team of paid UA and creative specialists, and set the creative briefing and testing process
• Partner with market and title owners, Product and Data to turn commercial priorities into campaigns that ship

Requirements

• Experience: 6+ years in growth or performance marketing in gaming, e-commerce or consumer apps
• Paid UA and CRM: A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation)
• Strategy to tactics: Comfortable setting a quarterly growth strategy and, in the same week, building audiences, writing briefs and launching campaigns yourself
• Analytical rigour: Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; you design and read experiments and think in unit economics
• Creative judgement: You know what makes performance creative work and how to run a creative testing engine.
• Ownership: You thrive in a fast-moving, remote, growth-stage team and are energized by owning a number.
• + years of experience managing a team
• Experience with D2C strategy at a gaming publisher, including webshop environments

How to Apply

Use the Apply Now button below to navigate directly to the official Carry1St recruitment portal and complete your online application.

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