Paid Media Lead (Accounts) – Hyperiondev, Cape Town, Johannesburg, Durban

Job Overview

Hyperiondev is currently hiring for the position of Paid Media Lead (Accounts) in Cape Town, Johannesburg, Durban. This role involves key operational responsibilities, and qualified applicants who meet the criteria below are encouraged to apply.

Job Details

• Employer: Hyperiondev
• Location: Cape Town, Johannesburg, Durban, South Africa
• Posted: 14 July 2026
• Closing date: Not specified by source; applications may close without notice.
• Salary: Not disclosed by source

Key Responsibilities

• You will oversee campaign execution (both directly and via internal or external support), while ensuring activity aligns with broader business objectives and revenue targets. This is a high-impact role suited to someone who is comfortable
• , rather than purely executing campaigns.
• Take full ownership of paid media performance across assigned brands or markets. Define and lead channel strategy across platforms such as Google Ads, Meta, YouTube, Reddit, and others, with a clear focus on revenue, lead quality, and efficiency.
• Own core KPIs including CAC, ROAS, CPL, and pipeline contribution. Regularly review performance, identify risks and opportunities, and take decisive action to ensure targets are met.
• Oversee the execution and optimisation of campaigns across PPC, paid social, and display. While remaining hands-on when needed, your focus will be on
• rather than purely execution.
• Manage and allocate significant paid media budgets across channels. Forecast performance, plan spend, and adjust investment dynamically based on results and business priorities.
• Act as the key paid media partner to internal stakeholders across marketing, sales, product, and leadership. Communicate performance clearly, manage expectations, and ensure alignment between paid media activity and broader growth plans.

Requirements

• Minimum 3+ years of experience managing large-scale paid media campaigns, including hands-on experience with PPC, display, and social ads across platforms such as Google, Meta, and others.
• Proven experience in B2C marketing , both paid and organic, ideally within the tech, education, or SaaS sectors, with a strong focus on lead generation and acquisition (e-commerce considered).
• Advanced analytical skills: Strong command of Google Analytics, Google Tag Manager (including consent management), and other web analytics platforms. Ability to analyze campaign performance, conduct competitive and keywords analysis, and use insights to drive optimizations.
• Experience with budgeting and forecasting: Comfortable managing multi-million rand annual budgets and optimizing spend for maximum ROI.
• Creative and Strategic Mindset: Experience in A/B testing, creative optimization, and developing strategies for different stages of the customer journey.
• Excellent communication skills: Ability to clearly articulate complex ideas and campaign results to both technical and non-technical stakeholders.
• Experience with CRM and marketing automation tools is a plus, as is familiarity with email marketing, landing page optimization, and conversion rate optimization (CRO).
• Action-oriented with a “roll up your sleeves approach”

How to Apply

Use the Apply Now button below to navigate directly to the official Hyperiondev recruitment portal and complete your online application.

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