Senior Conversion Rate Optimization Lead – 2U, Cape Town, South Africa

Job Overview

2U is currently hiring for the position of Senior Conversion Rate Optimization Lead in Cape Town, South Africa. This role involves key operational responsibilities, and qualified applicants who meet the criteria below are encouraged to apply.

Job Details

• Employer: 2U
• Location: Cape Town, South Africa, South Africa
• Posted: 14 September 2026
• Closing date: Not specified by source; applications may close without notice.
• Salary: Not disclosed by source

Key Responsibilities

• Own the “Always-On” experimentation roadmap for the Executive Education portfolio, prioritizing tests that address high-volume traffic sources (both paid and organic) and revenue opportunities.
• Serve as the primary CRO partner to both the Paid Media and Organic Search teams. For Paid, develop innovative strategies to improve “Ad Scent” (consistency between ad copy and landing page), ensuring PLP experiences are tailored to specific audience segments and intent levels. F…
• Analyze traffic performance by channel (Paid Search, Paid Social, Organic Search, Direct) to identify underperforming segments and deploy targeted page variations: PLPs for paid traffic and optimized program pages for organic traffic, to improve Quality Scores and overall convers…
• Partner with the SEO team to develop and test on-page optimizations for organic program pages that improve both search visibility and conversion rate, ensuring CRO interventions are SEO-safe.
• Translate quantitative data (GA4, funnel drop-off) and qualitative insights (user research, heatmaps) into robust, testable hypotheses across both PLP and organic program page surfaces.
• Articulate specific testing strategies for hypotheses and test scenarios (pre/post, A/B, multi-arm, etc.), accounting for the distinct traffic behaviors and user intent differences between paid and organic audiences.
• Establish clear success criteria as well as performance guardrails for high-value tests, with separate KPI frameworks for PLP performance (Quality Score, Cost-per-Lead) and organic page performance (Session-to-Lead rate, bounce rate).
• Write clear, data-driven creative briefs for the UI/UX Design and Web Production teams. You define what needs to be built and why; they execute the vision.

Requirements

• complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• % 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

How to Apply

Use the Apply Now button below to navigate directly to the official 2U recruitment portal and complete your online application.

Important: CareerCVPro publishes verified vacancy information and is not the employer. Applicants should never pay any fee to apply for a job.