Head of Brand & Product Marketing – Hyperiondev, Cape Town, Johannesburg, Durban

Job Overview

Hyperiondev is currently hiring for the position of Head of Brand & Product Marketing in Cape Town, Johannesburg, Durban. This role involves key operational responsibilities, and qualified applicants who meet the criteria below are encouraged to apply.

Job Details

• Employer: Hyperiondev
• Location: Cape Town, Johannesburg, Durban, South Africa
• Posted: 29 September 2026
• Closing date: Not specified by source; applications may close without notice.
• Salary: Not disclosed by source

Key Responsibilities

• Build and refine the architecture of the HyperionDev brand and its sub-brands.
• Lead the product marketing team to understand customer insights, create positioning strategies, and develop messaging for product launches.
• Lead end-to-end development of cross-channel campaigns for product launches, events, and brand awareness, spanning both HyperionDev bootcamps and Longdue’s IP. Work closely with internal creatives and studio teams to bring campaigns from concept through execution — including webs…
• Lead creative ideation sessions and set the vision for all campaign storytelling and visual identity. Oversee the creative development process and provide detailed, constructive feedback to designers, writers, and external agencies — ensuring every campaign aligns with brand valu…
• Conduct ongoing market and audience research to refine positioning, identify trends, and maintain a competitive edge.
• Act as the central creative lead for the studio team, working closely with artists, narrative designers, and marketers to shape and elevate campaign materials.
• Partner with admissions, product, careers, and game development teams to align go-to-market strategies and support revenue generation.
• Oversee content marketing efforts for both performance and brand campaigns, managing calendars and ensuring alignment across all platforms.

Requirements

• At least 7 years of marketing experience in brand management and product marketing, ideally within high-growth industries.
• Proven track record in managing large-scale consumer marketing campaigns, including at an international level.
• Strong project management skills with a history of leading cross-functional teams and managing marketing projects from concept to execution.
• Proficiency in digital marketing, social media management, and PR strategies, including campaign metrics, paid media, and influencer collaborations.
• Excellent communication skills with experience in managing cross-functional teams and stakeholders.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience with project management tools (e.g., Basecamp, Trello) and agile methodologies (sprint management with marketers and developers).
• Management of external suppliers, agencies, and freelancers.

How to Apply

Use the Apply Now button below to navigate directly to the official Hyperiondev recruitment portal and complete your online application.

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